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Challenges Facing Military Public Affairs Professionals
This week, I set out to answer two questions: What makes communicating as a military public affairs professional difficult? Why are we barraged with media informing us that the government isn’t...
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Military Public Affairs: 4 Things Young Professionals Should Know
Marty Downie I had the opportunity to interview Martin Downie, an Army public affairs officer for the Supreme Headquarters Allied Powers Europe (SHAPE), regarding his experience working in military...
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Communicating in the Midst of Conflict
Distrust abroad has been an issue for the U.S. government and the Department of Defense (DoD) over the course of the Iraq and Afghanistan wars (Paul, 2012). A team of Marine public affairs officers,...
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What are the Benefits of Joining the Army?
There are many noncash benefits associated with joining the Army including healthcare, childcare, subsidized food, housing and education. According to the Congressional Budget Office, the average...
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The Best Job Search Sites for Public Relations Students
Like many students, I’m excited to spend this winter break relaxing and catching up on the things I was unable to do during fall term. Winter break, however, is also the perfect time for seniors, like...
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How Google Chrome Told an Awesome Story
I recently finished reading the book “Made to Stick” by Dan and Chip Heath, which is written on the premise that sticky ideas contain a combination of qualities summarized in the acronym SUCCESs:...
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Leon Panetta Addresses the Fiscal Cliff and Outlines A New Defense Strategy
On Tuesday, Secretary of Defense Leon Panetta spoke at the National Press Club in Washington, D.C. The Club is an organization dedicated to supporting the improvement of the profession of journalism;...
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A New Year’s Resolution: One Little Word
I’m not big on New Year’s resolutions, but I greatly appreciate the one little word concept that Ali Edwards – a designer, blogger and author – began in 2006. In honor of the new year, I’m going to...
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Why (and how) Public Relations Students Should use Hashtags
As it is a new year, I would like to challenge public relations students to make learning how to use hashtags a goal. Too many students don’t understand how to use hashtags and aren’t aware of the...
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The Military Environment of 2013
The Department of Defense (DoD) recently published an article discussing a new strategic plan that DoD leaders have devised to keep the U.S. on point with national security objectives in 2013....
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An Ode to Reading
I’ve been asked why I enjoy writing and why I chose it as a profession by several of my family during winter break. I think those questions come up because most see people see writing as a challenge....
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4 Ways to be a Top-Notch Student Leader
During winter break, I wrote a guest post for Progressions, the PRSSA National blog, and today it was published. In the post called “4 Ways to be a Top-Notch Student Leader,” I discuss what I’ve...
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Social Media and Public Relations: Eight New Practices for the PR...
Following up on my post from last week, An Ode to Reading, I’d like to review “Social Media and Public Relations: Eight New Practices for the PR Professional” by Deirdre K. Breakenridge, which I read...
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Why PR Students Should Ask for LinkedIn Recommendations
On Wednesday, Jan. 16, the University of Oregon (UO) PRSSA hosted Taraneh Fultz as a guest speaker at our winter term kick-off meeting. As we have had a large number of UO PRSSA students express...
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Measure What Matters (Book Review)
As another follow-up to my post, An Ode to Reading, I’d like to review the book “Measure What Matters” by Katie Delahaye Paine. I strongly encourage public relations students to read industry books...
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Be a Stand Out Job Candidate: Start Reading
Over the last few weeks I’ve been talking a lot about the importance of reading. I think reading is the one of the most powerful tools you can use to better yourself as a student and future public...
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The Real World Benefits of PRSSA Membership
When I attended PRSSA National Conference in San Francisco last fall, I was inspired by Kevin Saghy – former PRSSA National Committee member and current Chicago Cubs public relations specialist – to...
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Breaking Into the PR Industry: Defense Communication
Recently, I had the opportunity to interview Brian Wagner, a senior manager at McBee Strategic, regarding his experience in defense communication. McBee Strategic is a Washington, D.C., lobbying firm...
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Just Listen
Editor’s note: I wrote this post as a class assignment for my Strategic Social Media (SSM) class at the University of Oregon. To see content from other students in the class, visit the SSM blog. This...
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Tips for Building a PR Portfolio (and Other Useful Career Advice)
Each year, hundreds of college graduates enter the workforce looking to begin a career in public relations. As you begin the job hunt, what will set you apart from the competition? This past weekend, I...
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